Social media meets industry
The first Influencer Day at Weicon took place at the weekend. Creative minds from all over Germany came to Muenster to take a close look at the manufacturer of adhesives and sealants.
Influencers are a phenomenon from the social networks. The opinion leaders mainly test and rate beauty and cosmetic products and the latest fashion and lifestyle trends. Their fans and followers trust these assessments – which makes influencers interesting partners for the industry.
Weicon has already been working with influencers on Instagram and YouTube for several years. However, with social media partners who are active in the areas of crafts, do-it-yourself projects and electrics. These use the products from Muenster, for example, to restore old vehicles, to carry out repairs on their own homes, for woodwork or for electrical installation.
In order to further consolidate and expand the cooperation with the partners, the Influencer Day was held for the first time. A total of ten partners made their way to Muenster to see Weicon live and in colour.
After the company presentation and a tour of the company premises, the guests visited the production of stripping tools in Ascheberg. Afterwards, the sleeves were rolled up – a practical part followed, where the chemical products and tools were tried and tested and a lot of questions were asked about their correct use. Supplied with many tips and impressions, the Influencer Day ended with a round of mini golf on the company's own course.
"It was really good to exchange ideas with our influencers in a relaxed atmosphere. We are already looking forward to many interesting projects that we can implement together in the future. In general, we would like to enter into further cooperations in this area in the future and are always open to creative ideas and concepts," says Kim Kuhlmann, who is responsible for influencer support at Weicon.
320 words
41 rows1.967 signs (incl. blanks)
Comment area
Comments are disabled for this article
Weitere Beiträge
-
Branch offices on all continentsWeicon, the manufacturer of adhesives and sealants, has founded an eleventh branch abroad. With the new location near Brisbane in Australia, the Münster-based family business is now represented worldwide with branch offices on all continents.Mehr lesen -
Top 100 Award: Ranga Yogeshwar honours Weicon for innovative achievementsWeicon from Münster has received the Top 100 seal of approval. This is an award for the most innovative medium-sized companies in Germany. Science journalist Ranga Yogeshwar personally congratulated Weicon on this success at the official award ceremony in Weimar.Mehr lesen -
High-temperature resistant adhesive and sealantWeicon, manufacturer of special chemical products, has developed an adhesive and sealant that is suitable for high-temperature areas and applications – Weicon Flex 310 M HT 220+.Mehr lesen -
Weicon continues to growWeicon producer of adhesives and sealants founded its tenth branch abroad. After Dubai, Canada, Turkey, Romania, South Africa, Singapore, the Czech Republic, Spain and Italy, the German family business now also has a branch office in Medellin in Colombia.Mehr lesen -
Coating of heavily used surfacesWeicon, the manufacturer of adhesives and sealants, has developed a special epoxy resin system for coating surfaces in the industrial sector – Weicon WL.Mehr lesen -
Cable stripper for all purposesWeicon Tools has developed a universal cable stripper that can be used to work on both flat cables and round cables – the Weicon Tools Flat and Round Cable Stripper.Mehr lesen -
Universal Adhesive and SealantWeicon, the manufacturer of special chemical products, has developed a universal adhesive and sealant that is suitable for many areas of industry – Weicon Flex 310 M Hybrid.Mehr lesen -
Antistatic coating systemWeicon, the manufacturer of adhesives and sealants, has developed an epoxy resin system – Weicon Anti-Static – for the antistatic coating of various surfaces in the industrial sector.Mehr lesen -
Weicon ranked as one of the Top 100New innovation champion: Weicon GmbH & Co KG from Münster has received the Top 100 seal of approval. The award honours outstandingly innovative medium-sized companies.Mehr lesen -
Surface coatings in sensitive areasWeicon from Münster has developed a special system for coating surfaces in sensitive areas – Weicon Food Grade.Mehr lesen -
Weicon remains a top employer in 2024Since 2019 and now for the sixth time in a row, Weicon, the manufacturer of adhesives and sealants, has been distinguished as one of Germany’s top employers in the SME sector. The award is presented annually by the business magazine Focus Business and published in a ranking.Mehr lesen -
For release, protection and lubricationThe manufacturer of special chemical products Weicon has developed a metal-free high-performance assembly paste that is compatible with stainless steel and other nickel alloys (no chrome-6 formation) - Weicon Anti-Seize Ceramic Paste or ASK for short.Mehr lesen